The importance of a website for your brand
Why do I need a website?
It’s a question we hear time and time again. So, we thought it was about time we answered it once and for all! In this article, we delve into the top reasons why every business should have a website. A strong online presence can build trust, showcase your brand, increase leads and ultimately result in more sales for your business. Need more convincing? Read on for a detailed look into the benefits a well-designed website can deliver for your brand.
Firstly, it is an essential channel for a strong digital marketing strategy. Picture your website as the backbone of your business, which supports all your digital marketing efforts. A brand’s digital touchpoints (such as social media and email newsletters) should drive potential customers back to the website for more information and to make a purchase or enquiry. This invites them to explore your offering in more detail and convince them that you are the right business for their needs (or wants!).
Secondly, it’s all about increasing your business credibility. Without a website, potential customers may question your legitimacy as a business. Having an effective website is an opportunity to make a great first impression, showcase your services/product offering and give people comfort that you’re a real business. It is a well-known fact that most people will first visit a brand’s website prior to making an enquiry or purchase. They want to be confident that they can trust the business prior to taking action, which is exactly what a website can help build for your brand.
Visually communicating your brand to potential customers is so important for establishing your business amongst a sea of competitors. A website is the perfect platform to do this and should be crafted in line with your brand aesthetic and tone of voice. This will allow a customer to understand who you are and what you represent, which ultimately can lead to your customer forming an emotional connection to your brand. Consequently, they will be more likely to buy from you and refer you to their family and friends. A website should also be utilised as a marketing tool to help set you apart from your competitors. It’s an opportunity to showcase your brand story and offering in detail (think examples of work, customer testimonials, beautiful imagery and video). Without an online presence, it can be very challenging to do this because people can't easily find quality, detailed information on your business.
Potentially, one of the biggest reasons to consider a website for your business is to increase leads and sales. By having an SEO optimised website (something that we include in our website packages!), you’ll be able to reach more customers who are searching for a like product or service on Google. This is a great opportunity to broaden your customer base, which will hopefully lead to more sales or enquires from your ideal customer. A website also increases your availability to make sales. Unlike a physical store front, you can be open for business 24/7! A potential customer can find the information they need to make an informed purchase on your website, without the need for additional customer service. Remember to include an FAQ section on your website as an easy way to answer common queries about your brand or offering.
If this article has sparked interest in a website of your own, then please get in touch with us. Here at HA Creative Studio, we design beautifully built websites that are robust in both SEO-optimisation and mobile-friendliness. Each website we create is custom designed to meet the unique requirements of the client.
